In 2016 it was recorded that over 77% of the U.S owned a smartphone or a computer.
With the constant growth of computer/mobile device ownership, more people are turning to a Google search to find what they need. On the graph showed you can see the trend of a Google search has been increasing since October 2013.
People are moving to Google search and that is where every business owner wants to be..
Increasing Search Volume Trend For: “Tacoma Chiropractor”
What is Search Engine Optimization (SEO)?
SEO is a process that helps make websites appear on the first page of Google for popular search phrases such as “Tacoma Plumber”, “Tacoma Roofer” and many others. The process of Tacoma SEO can be understood very easily. There are two basic components to understand when it comes to ranking in the search engines.
Step 1: Your content is optimized.
Wording your content so that Google can understand the keywords you are looking to rank for in Tacoma. If you want to appear for “Salons in Tacoma” then you better include “Tacoma” and “Salons” on the page a few times. Matt Cutts, the former head of Google Web Spam team says keyword density is not important. As long as it flows and looks and reads naturally then you will be fine.
“..having natural copy that doesn’t sound artificial or stilted, that is the sort of thing I would focus on…“ – Matt Cutts on Youtube
Step 2: You Are An Authority Figure.
Google wants to see that you are an authority figure that people trust and like. This refers back to quality content by Matt Cutts. Google wants to see that your content is so good that people naturally share your content and link back to your website. To appear as an authority, it is also good to appear on authority sites like Entrepreneur.com, Forbes.com, and other authoritative websites.
To most business owners, SEO is no secret. They know that this is the new phone book of the 21st century. Customers buy from websites they see on the first page.
SEO is a long-term game. Once they start ranking on page one, they will continue to rank page one.
More business owners are taking advantage of this underrated form of marketing and are bringing in new valuable customers every month.